:root {
  --paper: #f7f3ea;
  --white: #fffdf8;
  --ink: #24322d;
  --green: #315c50;
  --green-deep: #274a41;
  --rust: #b85c44;
  --blue: #2f6f8f;
  --blue-deep: #244e65;
  --sky: #ddeaf1;
  --mint: #eef4eb;
  --gold-pale: #fff2d8;
  --gold: #d2a95e;
  --line: #d7cec0;
  --line-strong: #9fafaa;
  --text-soft: #47665b;
  --serif: "Fraunces", Georgia, serif;
  --sans: "Nunito Sans", system-ui, sans-serif;
  --shadow: 0 22px 50px rgba(36, 50, 45, 0.12);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 86px; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--sans); font-size: 17px; line-height: 1.65; -webkit-font-smoothing: antialiased; }
body.menu-open { overflow: hidden; }
img { display: block; max-width: 100%; }
a { color: inherit; }
button, input, textarea { font: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { font-family: var(--serif); font-weight: 600; letter-spacing: -0.035em; line-height: 1.07; }
h1 { max-width: 13ch; margin-bottom: 24px; font-size: clamp(3.25rem, 5.45vw, 5.35rem); }
h2 { margin-bottom: 24px; font-size: clamp(2.55rem, 4vw, 4rem); }
h3 { font-size: 1.65rem; }
p { margin-bottom: 22px; }
.shell { width: min(calc(100% - 64px), 1200px); margin-inline: auto; }
.section-paper { background: var(--paper); }
.section-white { background: var(--white); }
.section-blue { background: var(--sky); }
.section-green { background: var(--green); color: var(--white); }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; z-index: 100; top: 12px; left: 12px; transform: translateY(-150%); background: var(--ink); color: var(--white); padding: 10px 16px; border-radius: 8px; }
.skip-link:focus { transform: none; }
.eyebrow { margin-bottom: 22px; color: var(--rust); font-size: .75rem; font-weight: 700; letter-spacing: .08em; line-height: 1.3; text-transform: uppercase; }
.eyebrow-light { color: #f4d9b3; }
.eyebrow-small { margin-bottom: 15px; font-size: .68rem; letter-spacing: .12em; }
.lead { font-size: 1.12rem; }
.helper { margin: 17px 0 0; color: var(--text-soft); font-size: .78rem; line-height: 1.55; }
.helper-light { color: #d7e3dc; }
.section-rule, .double-rule { border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); height: 7px; }

.site-header { position: sticky; z-index: 20; top: 0; background: rgba(247, 243, 234, .94); border-bottom: 1px solid rgba(36, 50, 45, .28); backdrop-filter: blur(14px); }
.header-inner { min-height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 30px; }
.brand { display: inline-flex; align-items: center; gap: 11px; color: var(--ink); font-size: .73rem; font-weight: 800; letter-spacing: .18em; text-decoration: none; }
.brand-mark { display: grid; place-items: center; width: 24px; height: 24px; background: var(--ink); border: 1px solid var(--ink); border-radius: 2px; color: var(--white); font-family: var(--serif); font-size: .79rem; letter-spacing: 0; }
.site-nav { display: flex; align-items: center; gap: 33px; }
.site-nav a { font-size: .74rem; font-weight: 700; text-decoration: none; }
.site-nav a:hover, .site-nav a:focus-visible { color: var(--rust); }
.menu-button { display: none; width: 44px; height: 44px; padding: 10px; background: transparent; border: 0; }
.menu-button span:not(.sr-only) { display: block; width: 22px; height: 1px; margin: 6px auto; background: var(--ink); transition: transform .2s ease; }

.hero { padding: 90px 0 96px; }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.06fr) minmax(420px, .76fr); gap: clamp(56px, 7vw, 108px); align-items: center; }
.hero-copy > p:not(.eyebrow):not(.helper) { max-width: 59ch; color: var(--text-soft); }
.button-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 36px; }
.button { min-height: 52px; display: inline-flex; align-items: center; justify-content: center; border: 1px solid transparent; border-radius: 12px; padding: 12px 21px; font-size: .72rem; font-weight: 800; letter-spacing: .04em; line-height: 1.25; text-align: center; text-decoration: none; text-transform: uppercase; transition: transform .18s ease, box-shadow .18s ease, background .18s ease; cursor: pointer; }
.button:hover { transform: translateY(-2px); box-shadow: 0 9px 20px rgba(36, 50, 45, .16); }
.button:focus-visible { outline: 3px solid var(--gold); outline-offset: 3px; }
.button-primary { background: var(--rust); border-color: #974534; color: var(--white); }
.button-secondary { background: var(--blue); border-color: var(--blue-deep); color: var(--white); }
.button-full { width: 100%; }
.video-card { position: relative; width: 100%; aspect-ratio: 1.13; overflow: hidden; background: #11201c; border: 1px solid var(--ink); border-radius: 16px; padding: 0; box-shadow: var(--shadow); cursor: pointer; }
.video-card::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(9, 20, 17, .04), rgba(9, 20, 17, .18)); }
.video-card img { width: 100%; height: 100%; object-fit: cover; }
.play { position: absolute; z-index: 2; inset: 50% auto auto 50%; transform: translate(-50%, -50%); width: 72px; height: 72px; display: grid; place-items: center; background: var(--white); border: 4px solid rgba(255, 255, 255, .7); border-radius: 50%; box-shadow: 0 6px 22px rgba(0, 0, 0, .25); }
.play span { width: 0; height: 0; margin-left: 5px; border-top: 10px solid transparent; border-bottom: 10px solid transparent; border-left: 16px solid var(--blue); }
.media-caption { margin: 16px 0 0; color: var(--text-soft); font-size: .67rem; font-weight: 700; letter-spacing: .08em; text-align: center; text-transform: uppercase; }

.problem { padding: 94px 0 88px; }
.problem .section-rule { margin-bottom: 66px; }
.problem-grid { display: grid; grid-template-columns: .92fr 1.08fr; gap: clamp(70px, 9vw, 145px); }
.section-intro h2 { max-width: 11ch; }
.section-intro > p:last-child { max-width: 47ch; color: var(--text-soft); }
.evidence-list { margin: 0; padding: 0; list-style: none; }
.evidence-list li { display: grid; grid-template-columns: 34px 132px 1fr; gap: 18px; align-items: start; padding: 21px 0; border-bottom: 1px solid var(--line); }
.evidence-list .roman { padding-top: 3px; color: var(--rust); font-family: var(--serif); font-size: .73rem; }
.evidence-list h3 { margin: 0; font-family: var(--sans); font-size: .85rem; font-weight: 800; letter-spacing: 0; }
.evidence-list p { margin: 0; color: var(--text-soft); font-size: .82rem; line-height: 1.55; }
.evidence-list .list-cta { display: block; padding: 28px 0 0; border: 0; }
.evidence-list .button { width: 100%; }

.moment { padding: 88px 0; border-top: 1px solid rgba(36, 50, 45, .2); border-bottom: 1px solid rgba(36, 50, 45, .2); }
.moment-inner { max-width: 940px; }
.moment h2 { max-width: 20ch; }
.moment p:last-child { max-width: 71ch; color: var(--text-soft); }

.value { padding: 102px 0 70px; }
.value-heading, .walkthrough-heading, .faq-heading { display: grid; grid-template-columns: 1.45fr .8fr; gap: 80px; align-items: end; margin-bottom: 52px; }
.value-heading h2, .walkthrough-heading h2 { max-width: 14ch; margin-bottom: 0; }
.value-heading > p, .walkthrough-heading > p { color: var(--text-soft); }
.value-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 30px; }
.value-card { position: relative; min-width: 0; padding: 24px; border: 1px solid #b9c9bf; border-radius: 15px; }
.value-card-green { background: var(--mint); }
.value-card-blue { background: #e7f1f6; }
.value-card-gold { background: var(--gold-pale); }
.card-number { display: block; margin-bottom: 14px; color: var(--rust); font-family: var(--serif); font-size: .78rem; }
.product-shot { overflow: hidden; aspect-ratio: 1.68; margin-bottom: 22px; background: #0b1211; border: 1px solid var(--ink); border-radius: 8px; }
.product-shot img { width: 100%; height: 100%; object-fit: cover; }
.value-card h3 { margin-bottom: 12px; font-size: 1.45rem; }
.value-card p { margin: 0; color: var(--text-soft); font-size: .87rem; line-height: 1.55; }
.value-tagline { margin: 44px 0 48px; color: var(--rust); font-family: var(--serif); font-size: 1.13rem; font-weight: 600; text-align: center; }

.walkthrough { padding: 78px 0 88px; }
.walkthrough-heading { margin-bottom: 42px; }
.walkthrough-row { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(280px, .92fr); gap: clamp(58px, 7vw, 98px); align-items: center; padding: 68px 0; border-bottom: 1px solid var(--line); }
.walkthrough-row-reverse .walkthrough-shot { order: 2; }
.walkthrough-row-reverse .walkthrough-copy { order: 1; }
.walkthrough-shot { overflow: hidden; background: var(--white); border: 1px solid var(--ink); border-radius: 16px; padding: 10px; box-shadow: 0 14px 36px rgba(36, 50, 45, .08); }
.walkthrough-shot img { width: 100%; }
.walkthrough-copy h3 { max-width: 12ch; margin-bottom: 24px; font-size: clamp(2rem, 2.6vw, 2.65rem); }
.walkthrough-copy > p:last-child { color: var(--text-soft); }
.gold-line { display: block; width: 74px; height: 2px; margin-bottom: 22px; background: var(--gold); }
.walkthrough > .shell > .section-rule { margin-top: 54px; }

.beta { padding: 88px 0 82px; }
.beta-grid { display: grid; grid-template-columns: .93fr 1fr; gap: clamp(64px, 9vw, 120px); align-items: start; }
.beta-copy { padding-top: 18px; }
.beta-copy h2 { max-width: 12ch; }
.beta-copy > p:not(.eyebrow):not(.helper) { max-width: 51ch; color: #e3ece7; }
.check-list { margin: 44px 0; padding: 32px 0; border-top: 1px solid rgba(255, 255, 255, .25); border-bottom: 1px solid rgba(255, 255, 255, .25); list-style: none; }
.check-list li { position: relative; margin: 15px 0; padding-left: 34px; font-size: .9rem; }
.check-list li::before { content: "✓"; position: absolute; left: 0; top: 2px; display: grid; place-items: center; width: 18px; height: 18px; background: transparent; border: 1px solid var(--gold); color: var(--gold); font-size: .72rem; }
.beta-note { font-family: var(--serif); font-size: 1.12rem; font-style: italic; }
.beta-form { padding: 30px; background: var(--white); border: 1px solid #d9dfda; border-radius: 14px; color: var(--ink); box-shadow: 0 28px 60px rgba(14, 33, 27, .22); }
.beta-form .double-rule { margin-bottom: 26px; }
.beta-form .eyebrow { margin-bottom: 10px; }
.beta-form h3 { margin-bottom: 10px; font-size: 2rem; }
.beta-form > p:not(.eyebrow):not(.form-helper):not(.form-status) { color: var(--text-soft); font-size: .88rem; }
.beta-form label { display: block; margin-top: 18px; color: var(--rust); font-size: .72rem; font-weight: 800; }
.beta-form label span { color: var(--text-soft); font-weight: 600; }
.beta-form input, .beta-form textarea { width: 100%; margin-top: 8px; background: #f4f0e7; border: 1px solid #ded7ca; border-radius: 8px; color: var(--ink); padding: 13px 14px; outline: none; resize: vertical; }
.beta-form input:focus, .beta-form textarea:focus { border-color: var(--blue); box-shadow: 0 0 0 3px rgba(47, 111, 143, .15); }
.beta-form .button { margin-top: 28px; }
.form-helper, .form-status { margin: 12px 0 0; color: var(--text-soft); font-size: .72rem; text-align: center; }
.form-status { padding: 10px; background: var(--mint); border-radius: 8px; color: var(--green); }

.faq { padding: 88px 0 100px; }
.faq-heading { margin-bottom: 44px; }
.faq-heading h2 { margin: 0; }
.faq-heading > p { color: var(--rust); font-size: .75rem; }
.faq-list { border-top: 1px solid var(--line); }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list details[open] { margin-top: 10px; background: var(--mint); border: 1px solid #cbd7cf; border-radius: 11px; }
.faq-list details[open] + details { margin-top: 10px; border-top: 1px solid var(--line); }
.faq-list summary { position: relative; display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 24px 22px; color: var(--ink); font-family: var(--serif); font-size: 1.08rem; font-weight: 600; list-style: none; cursor: pointer; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::before { content: ""; width: 5px; height: 5px; flex: 0 0 5px; background: var(--rust); border-radius: 50%; }
.faq-list summary span { position: relative; width: 14px; height: 14px; margin-left: auto; }
.faq-list summary span::before, .faq-list summary span::after { content: ""; position: absolute; inset: 6px 0 auto; height: 1px; background: var(--rust); }
.faq-list summary span::after { transform: rotate(90deg); transition: transform .2s ease; }
.faq-list details[open] summary span::after { transform: rotate(0); }
.faq-list details p { max-width: 91ch; margin: -8px 54px 24px; color: var(--text-soft); font-size: .9rem; }

.site-footer { position: relative; overflow: hidden; padding: 58px 0 32px; background: radial-gradient(circle at 8% 115%, rgba(184, 92, 68, .24), transparent 34rem), var(--green-deep); color: var(--white); }
.footer-rule { height: 7px; margin-bottom: 55px; border-top: 1px solid var(--gold); border-bottom: 1px solid rgba(210, 169, 94, .55); }
.footer-grid { display: grid; grid-template-columns: 1.6fr repeat(3, 1fr); gap: 52px; }
.brand-light { color: var(--white); }
.brand-light .brand-mark { background: var(--white); color: var(--green-deep); border-color: var(--white); }
.footer-brand > p { max-width: 34ch; margin-top: 25px; color: #cbdad2; font-size: .82rem; }
.footer-brand .footer-tagline { color: var(--gold); font-family: var(--serif); }
.footer-grid > div:not(.footer-brand) { padding-left: 36px; border-left: 1px solid rgba(255, 255, 255, .12); }
.footer-grid h2 { margin-bottom: 22px; color: var(--gold); font-family: var(--sans); font-size: .67rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.footer-grid a { display: block; margin: 11px 0; color: #dbe5df; font-size: .76rem; text-decoration: none; }
.footer-grid a:hover { color: var(--gold); }
.footer-bottom { display: flex; justify-content: space-between; gap: 24px; margin-top: 64px; padding-top: 24px; border-top: 1px solid rgba(255, 255, 255, .13); color: #b9cec3; font-size: .66rem; letter-spacing: .04em; }
.footer-bottom p { margin: 0; }

.video-dialog { width: min(calc(100% - 40px), 570px); padding: 46px; background: var(--white); border: 1px solid var(--ink); border-radius: 16px; color: var(--ink); box-shadow: 0 40px 90px rgba(0, 0, 0, .3); }
.video-dialog::backdrop { background: rgba(18, 31, 27, .68); backdrop-filter: blur(4px); }
.video-dialog h2 { font-size: 2.8rem; }
.video-dialog > p:not(.eyebrow) { color: var(--text-soft); }
.dialog-close { position: absolute; top: 14px; right: 16px; width: 38px; height: 38px; background: transparent; border: 0; border-radius: 50%; color: var(--ink); font-size: 1.8rem; cursor: pointer; }
.dialog-close:hover { background: var(--paper); }

.reveal { opacity: 0; transform: translateY(15px); transition: opacity .55s ease, transform .55s ease; }
.reveal[data-reveal-delay="1"] { transition-delay: .08s; }
.reveal[data-reveal-delay="2"] { transition-delay: .16s; }
.reveal.is-visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } .reveal { opacity: 1; transform: none; transition: none; } .button { transition: none; } }

@media (max-width: 980px) {
  .hero-grid, .problem-grid, .beta-grid { grid-template-columns: 1fr; }
  .hero-media { max-width: 660px; }
  .problem-grid { gap: 42px; }
  .value-heading, .walkthrough-heading, .faq-heading { grid-template-columns: 1fr; gap: 20px; }
  .value-cards { gap: 16px; }
  .walkthrough-row { gap: 44px; }
  .footer-grid { grid-template-columns: 1.4fr 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
}

@media (max-width: 720px) {
  body { font-size: 16px; }
  .shell { width: min(calc(100% - 36px), 1200px); }
  h1 { font-size: clamp(3.05rem, 13vw, 4.5rem); }
  h2 { font-size: clamp(2.35rem, 10vw, 3.25rem); }
  .header-inner { min-height: 64px; }
  .menu-button { display: block; }
  .site-nav { position: fixed; inset: 64px 0 auto; display: grid; gap: 0; padding: 18px; background: var(--paper); border-bottom: 1px solid var(--ink); box-shadow: 0 16px 30px rgba(36, 50, 45, .13); transform: translateY(-150%); transition: transform .25s ease; }
  .site-nav.is-open { transform: translateY(0); }
  .site-nav a { padding: 15px 8px; border-bottom: 1px solid var(--line); font-size: .88rem; }
  .menu-button[aria-expanded="true"] span:not(.sr-only):nth-of-type(2) { transform: translateY(3.5px) rotate(45deg); }
  .menu-button[aria-expanded="true"] span:not(.sr-only):nth-of-type(3) { transform: translateY(-3.5px) rotate(-45deg); }
  .hero { padding: 58px 0 66px; }
  .hero-grid { gap: 44px; }
  .button-row { display: grid; }
  .button { width: 100%; }
  .play { width: 58px; height: 58px; }
  .problem, .faq { padding: 66px 0; }
  .problem .section-rule { margin-bottom: 46px; }
  .evidence-list li { grid-template-columns: 28px 105px 1fr; gap: 10px; }
  .moment { padding: 62px 0; }
  .value { padding: 70px 0 52px; }
  .value-heading { margin-bottom: 36px; }
  .value-cards { grid-template-columns: 1fr; gap: 18px; }
  .value-card { padding: 18px; }
  .product-shot { aspect-ratio: 1.75; }
  .walkthrough { padding: 56px 0 66px; }
  .walkthrough-row, .walkthrough-row-reverse { grid-template-columns: 1fr; gap: 28px; padding: 48px 0; }
  .walkthrough-row-reverse .walkthrough-shot, .walkthrough-row-reverse .walkthrough-copy { order: initial; }
  .walkthrough-copy h3 { max-width: 16ch; }
  .beta { padding: 62px 0; }
  .beta-grid { gap: 44px; }
  .beta-form { padding: 22px 18px; }
  .faq-heading { margin-bottom: 30px; }
  .faq-list summary { padding: 20px 14px; font-size: 1rem; }
  .faq-list details p { margin: -3px 35px 22px; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 34px 20px; }
  .footer-brand { grid-column: 1 / -1; }
  .footer-grid > div:not(.footer-brand) { padding-left: 0; border-left: 0; }
  .footer-grid > div:last-child { grid-column: 1 / -1; }
  .footer-bottom { flex-direction: column; margin-top: 42px; }
  .video-dialog { padding: 40px 24px 28px; }
  .video-dialog h2 { font-size: 2.25rem; }
}

@media (max-width: 430px) {
  .evidence-list li { grid-template-columns: 24px 1fr; }
  .evidence-list li p { grid-column: 2; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-brand, .footer-grid > div:last-child { grid-column: 1; }
}